sofia vacirca haydon media

Girls let's do this!!! I'm going to be doing a poster on women's sport age and how they shouldn't feel ashamed or judged by taking part in activities or sports. This campaign is for girls age 14-40 and it is about making women feel comfortable and confident about doing sport. Empower women. Fear less, Do more, get outside and achive your goal. You can do whatever you want in your life and don't let anyone or anything stand in your way of your dream!

This is an arbitrary sign. It signifies an image where when you see it you know it is a cat and it only signifies something because we can all agree that it does. All words are arbitary signs for example: cat,gatto ect. but they do not resemble. This is a symbolic sign. It symbolises something in this case it symbolises an arrow which is pointing to one direction. This is an indexical sign. It has a close link to what it signifies. This is a picture of a rose which signifies red or a particular kind of flower. This is an iconic sign. It resembles what is signified. This is an image of smoke which signifies fire.

What happened with the 'Are You Beach Body Ready' advert? The 'Are you beach body ready' advert was launched in April 2015 by a company called protein world. The advert was promoting its protein shakes. It was placed on billboards and in the London underground network. It was also launched in the USA and was placed on a massive billboard in New York. There was a backlash by the public, particularly women, complaining about the message it was sending. The company 'Dove' released its own version of the advert, as did 'Simply Be' and the posters were defaced in lots of stations. Photographs of women of different sizes and shapes in bikinis appeared on social media sites next to the advert to protest about the poster. The advertising standards agency received nearly 400 complaints. The campaign caused a media frenzy. There were articles in almost all the newspapers and it was widely discussed and ridiculed on social media. Audience pressure ...

'Are You Beach Body Ready?' Advert 'Are you beach body ready?' Denotat ion 💛 There is a woman with long blond hair. She is wearing a yellow bikini. The background is also yellow. She has kind of dark contour around her face. ‘Are you beach body ready?’ is all in big capital letters. Although 'protein world' is smaller and not in capital letters. The social media is on the top left corner and they advertised it really small. There is a protein bottle on the bottom right corner and above it,it says 'the weight loss collection' and it is written in capital letters. Connotation 💛 The bright yellow background is a happy colour and makes you feel happy and because it is so bright you can instantly see it. It also makes you think of the beach and sun with fits in because its about getting your 'beach body' The title 'Are you beach body ready' can make some girls feel insecure also because of how the woman looks because th...