sofia vacirca haydon media

This girl can!❤ Advert (2016) Background context : This girl can is a national campaign developed by sport England and in conjunction with a wide range of partnership organisations. The purpose of the campaign is to break down the primary barrier holding women back from participating in sport - the fear of judgement. The campaign seeks to target and celebrate 'active women who are doing their thing, whatever that may be, no matter how they look or even how red their face gets'. The campaign is currently founded by the national lottery and backed by a government body, sport England; there is no commercial aspect to it at all. Part 1 : starting points - media language Social and cultural contexts : Sport England carried out a lot of  research to figure out why there was such a big gender gap in sports participation. They discovered that two million fewer 14-40 year old women than men partake in sport regularly and they wanted to understand why. They discovered that ...

THIS GIRL CAN!❤ Denotation❤ There is a woman dancing and seems to be enjoying herself. She is wearing a turquoise top and what looks like patterned leggings (so casual clothes). The quote 'sweating like a pig, feeling like a fox' is written in large white text on top of the picture. The background is blurred so you can't see anyone else properly so can focus on the woman only. The woman takes up most of the picture. By the woman's expression we can tell that she is having fun and also she is sweating but she doesn't seem to care and it is not bothering her. She doesn't have any makeup on and her hair is all messy but she is fine with it. Below in the middle there is the name of the campaign or brand logo written in a little box outlined in white and it says 'This Girl Can' in white capital letters. There is also social media details written quite small on the top left of the advert. Connotations❤ The other people in the background are ...