1956 Quality Street Advert! Denotation & Connotation❤
Quality Street Advert
Denotation❤
In the advert there is a man a two women sitting on a black couch. The man is centrally framed whilst the two women are sitting on each side of him and are kissing one of his cheeks. The man is holding a box of chocolates and other sweets and the women beside him are about to pick up a sweet. The man is wearing a strieped navy blue coloured suit and one of the women is wearing a red and white striped top and a green skirt while the other woman is wearing a red dress. Behind them the wallpaper is light blue and there is a picture of a man and a woman and the portrait looks like a mirror because it is a bit round and the outline looks like a mirror's one.At the bottom it is talking about the sweets and it is divided up nicely so you dont get confused, the images are on the top and the writing is at the bottom and it is advertising the product as it is being shown above. They have used a few different fonts for the advert and are a different colours but not all of them are, the colours used in the fonts are purple and black.
Connotation❤
In the advert in the portrait behind the people show a man and woman but it doesnt look like a normal portrait. It looks like they are almost coming out of the portrait and are trying to see the box of chocolates the man is holding. This advert is trying to show that the sweets are really nice and delicious and that everyone will like them. The background is a light colour so that everything else stands out so you can't miss what is being advertised. Also in that time you had to be quite rich to afford chocolates so it's kind of saying if you don't have much money then you can't have the chocolates and other sweets but if the price could be lowered more people and families could afford chocolates and it would be a successful advert. They have used a few different fonts and the information about the sweets have been written really small so if someone wants to read it they have to get closer. They have also used different colours in the fonts so that its not dull and of one colour its different and fun.
Product context ❤
Quality street sweet tin made by Mackintosh.
Originally created in 1936, inspired by the name of a play by J.M Barrie.
The the 1930s, only the wealthy could afford chocolate boxes but the creator Harold Mackintosh aimed to sell them at a more reasonable cost to appeal to working families.
By the 1950s, when this campaign started, society was in a post-rationing period where luxuries were once again becoming an acceptance part of grocery shopping.
Denotation❤
In the advert there is a man a two women sitting on a black couch. The man is centrally framed whilst the two women are sitting on each side of him and are kissing one of his cheeks. The man is holding a box of chocolates and other sweets and the women beside him are about to pick up a sweet. The man is wearing a strieped navy blue coloured suit and one of the women is wearing a red and white striped top and a green skirt while the other woman is wearing a red dress. Behind them the wallpaper is light blue and there is a picture of a man and a woman and the portrait looks like a mirror because it is a bit round and the outline looks like a mirror's one.At the bottom it is talking about the sweets and it is divided up nicely so you dont get confused, the images are on the top and the writing is at the bottom and it is advertising the product as it is being shown above. They have used a few different fonts for the advert and are a different colours but not all of them are, the colours used in the fonts are purple and black.
Connotation❤
In the advert in the portrait behind the people show a man and woman but it doesnt look like a normal portrait. It looks like they are almost coming out of the portrait and are trying to see the box of chocolates the man is holding. This advert is trying to show that the sweets are really nice and delicious and that everyone will like them. The background is a light colour so that everything else stands out so you can't miss what is being advertised. Also in that time you had to be quite rich to afford chocolates so it's kind of saying if you don't have much money then you can't have the chocolates and other sweets but if the price could be lowered more people and families could afford chocolates and it would be a successful advert. They have used a few different fonts and the information about the sweets have been written really small so if someone wants to read it they have to get closer. They have also used different colours in the fonts so that its not dull and of one colour its different and fun.
Product context ❤
Quality street sweet tin made by Mackintosh.
Originally created in 1936, inspired by the name of a play by J.M Barrie.
The the 1930s, only the wealthy could afford chocolate boxes but the creator Harold Mackintosh aimed to sell them at a more reasonable cost to appeal to working families.
By the 1950s, when this campaign started, society was in a post-rationing period where luxuries were once again becoming an acceptance part of grocery shopping.
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